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VisitShetland, Market Cross, Lerwick, Shetland, ZE1 0LU, UK
Visit Shetland at anytime of year and you'll be enchanted by the rugged beauty of the landscape. Its dramatically changing colours and textures will take your breath away. Whether arriving for the first time or returning you can be sure of a great welcome.
Every year more visitors discover these surprising hundred islands at the top of Britain. And every year more and more of them discover one visit's nothing like enough. Shetland - where Scotland meets Scandinavia and the North Sea meets the Atlantic Ocean. Where the Shetland ponies come from; and the sweaters; and the Vikings.
Shetland lies 600 miles (960km) north of London. More than a hundred islands, just 15 of them inhabited, span the hundred miles (145km) between Fair Isle and Out Stack, the northernmost point of Britain.
This bustling archipelago of 22,500 people boasts abundant wildlife, a spectacular coastline and dozens of major archaeological sites. The 567 sq. mile (1468km²) county of Shetland is an entrancing mixture of Scotland and Norway.
For walkers, we have about 900 miles (1450km) of coastline and over 500 square miles (1294km²) of open countryside, most of it accessible to hikers.
Surrounded by fishing grounds and oil & gas fields, Shetlanders have enjoyed almost Scandinavian-style prosperity for the past quarter-century - as well as a largely unspoiled environment.
Our superb sports and leisure centres are the envy of other parts of rural Britain. The islands' vibrant cultural life includes internationally famous events such as the Shetland Folk Festival and the Up Helly Aa' fire festival.
Shetland's a friendly, welcoming community with a low crime rate; cars and houses are often left unlocked; you won't get mugged; and this is one place where it's still safe to hitch-hike.
It's easy to get to Shetland, thanks to regular ferries and air services from Scotland, Norway, Denmark, Faroe and Iceland.
Getting around could hardly be easier. A network of over 500 miles of well-maintained roads, inter-island ferries and bridges makes Shetland really easy to explore by car from Lerwick (pop. 8,000), the county town.
Shetland offers visitors a wide variety of value-for-money accommodation, from luxury hotels to camping barns.
19 hours of midsummer daylight
138 sandy beaches
567 square miles of islands
639 miles of good roads
900 amazing miles of coastline
6,080 archaeological sites
6,000 years of history
22,000 people
46,000 gannets
200,000 puffins
Come up and see us all - sometime soon!
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VisitShetland is pleased to announce the launch of their 5th annual photocompetition. This year's theme is 'Shetland's Wild Side'.

Shetland offers the best wildlife-watching in Scotland - FACT.
Over a million breeding seabirds, the highest density of Otters in Europe, regular sightings of Killer Whales and superb displays of rare sub-arctic flora. Our award-winning holidays offer everything from fully guided wildlife weeks and long weekends, dedicated birdwatching holidays plus photographic, walking and insight holidays.
Visit our extensive website www.shetlandwildlife.co.uk or call Shetland Wildlife on 01950 422483 for a choice of over 30 holidays!
Shetland's 2nd Nature Festival is set to start this Friday until 12th July. Don't miss this opportunity to join a variety of specialised wildlife tours with local rangers, photography sessions and expert talks.
In 2010, Shetland will host a Hamefarin (homecoming), welcoming Shetlanders from all around the world back to their home islands. As part of the celebrations Shetland Museum and Archives is developing a special exhibition and are appealing for images and objects relating to Shetland emigrants. (Above photo: Laurence and Ester Ward on Daytona Beach, Florida, USA, August 1954)
Shetland Amenity Trust is to hold an exciting Viking conference, which will explore Shetland’s place in the Viking world, from the 16th - 19th July 2009.